Lesson 1: Turning Ideas into Concepts
Most people use the words "concept" and "theme" interchangeably.
They mean completely different things, and that distinction is where this lesson starts.
Lesson 1 covers what a concept actually is, why so many creatives default to generic ideas and how to move past them, and how to attract and work with clients who give you real creative trust. You'll also get Eden's personal approach to anchoring a concept before a single stem is chosen, plus a downloadable workbook to apply your learnings.
Lesson 1: Module 1
Foundational understandings are just as important as the creative processes, so Eden will break down the basics and the why behind starting with this topic - diving into What a Concept actually is and how this differs from a Theme.
Lesson 1: Module 2
Whether you’re working in the industry already or looking to start, knowing how to attract the right audience - your right audience - can mean the difference between you being able to execute your chosen style and ideas, or you being pigeonholed in a style-format that’s not true to your expertise.
Lesson 1: Module 4
How to practically put all of Lesson 1 into practice, and through applying your new learnings to ensure your final concept always marries back to key anchors and deliver what you, and your clients, want.
Lesson 1: Module 3
It’s easy to say “Develop a concept” but how is this actually done. Eden will breakdown her exact processes and how she develops her concepts - and the steps she takes to get to that final concept.
Frequently Asked Questions
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